I considered myself a hybrid between producer, writer and strategist. Daughter of a great Puerto Rican comedian and a psychologist's mother (who was actress too in her 20s)… you can imagine a little drama and sense of humor running through my veins. Thanks to the sports, I expanded my abilities to be a competitive, disciplined and responsible person.
Over 15 years in advertising, production, public relations and social media, for the profit and non-profit sector, learned to be a fast multitask speaker in the craziness of the advertising field. I have acquired skills in conflict resolution, conceptual mapping and moving people to work together. Licensed Public Relations Professional with a master degree in Audiovisual Script from International University of La Rioja in Spain, and other MA in Communications from Sacred Heart University in Puerto Rico.
Now, I’m heading to work in my own projects. Seeing the necessity to generate unique content in different media channels, I believe that writing has the capacity to make changes perspectives. This means that strategic writing helps to educate, aligned and rebuild relationships, change perceptions and build collaboration in a community to enhance social innovation project. Working with sports for the Puerto Rico Swimming Federation and economic development for Vitrina Solidaria gave me that missing and valuable piece to fulfill my dreams. However, I have this twisted passion for theater, television and films. So continuing crossing different forms of communications and educate people, am writing short films stories and a television series to become a Latin screenwriter.